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March 10, 2021

3 Great Green Policies For Attracting Renters

Renters in 2021 are very different from how they were just 10 or 20 years ago. Green policies were not necessarily the best business practice back then. In the past, renters concentrated their checklists on safety and affordability, but these days, there is another consideration they take into account when renting.

Today, many apartment renters expect their units to match their commitment to sustainable living. So in order to reach the lofty goal of full occupancy, you have to think outside the box. If you don’t, you may lose renters to property owners who made the effort. Check out a few eco-friendly ways to attract renters to your building, and think about implementing these green policies into your business and marketing practices.

Indoor air quality

Renters almost take for granted that the units they live in will have good indoor air quality. Be sure to update your air filtration system and swap out filters on a regular basis. Doing so shows your commitment to keeping things safe and orderly around your properties.

Make Energy Efficiency As Part Of Your Green Policies

In a recent survey, the majority of respondents said they were “interested” or “very interested” in living in apartments that have certificates for energy efficiency or sustainable design. Consider doing an energy audit to see where your properties could cut down on waste and cost.

Green Policies should include recycling.

The Green Policies Of Recycling

In addition to energy efficiency, even more respondents of the aforementioned survey said that buildings with recycling programs and other sustainability initiatives were very attractive to them. Make sure all residents know how your properties recycle different materials, and post the information prominently in common areas.

Encourage your renters to compost their food waste, as well, as an added green bonus. They’ll be amazed how much waste piles up just from old food scraps.

Finally, consider wowing potential renters with an ecologically-sound irrigation system. Our systems have saved millions of dollars in water costs while giving property owners complete, 24/7 control over their irrigation systems. Give Smart Rain a call today!

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